Introduction To Public Relations (A Concise Global Periscope)

"In a down-to-earth fashion, the author gives the background of the profession and industry, with exposes of its similarities and distinctions with other fields. In same vein, it treated the organisational structure of public relations with in-depth look at various agencies and their departments. It further dwelt on the attributes of practitioners in the field, with strong emphasis on the local and international ethical guides and principles professionals are expected to adhere to"

---Jonathan E. Aliede, PhD, MNIPR, rpa

Department of Public Relations

Faculty of Social Sciences

National Open University of Nigeria

Jabi, Abuja FCT.